Many countries are desiring to be the number one outsourcing destination. This also means that many countries are aiming to take over India's place and be number one.

Russia has expressed their intents of coveting the said spot and has mentioned several reasons on why they could be the "ideal" destination in outsourcing. Some of these reasons mentioned were:

-stronger technical skills
-low attrition rates
-less cultural difference

Though Russia has indeed these advantages, they should also take note that many countries also possess the same characteristics. Putting an "edge" on their campaign for more outsourcing opportunities should be done in order to stand out from other countries with the same goal in mind.