Not considering cost, customer service should be a very big factor when it comes to outsourcing. The saying, "the customer is always right" should still be implemented in BPO deals and companies.

The article entitled Competing with Overseas Outsourcing focuses on the importance of customers and how companies could do to emphasize on its importance. Here are the things which companies should include in their checklist including their outsourcing deal:

On-time delivery
Quality of the finished product
Safety/health of the work environment
Productivity
Satisfaction level of the customer

Regardless if its outsourced or not, customers should be given importance because the business is all about them. If they would not be prioritized, then the negativity could be visible to the company and their business deals.