Now The Advertising Industry Looks at Outsourcing

Filed in archive Outsourcing News on January 23, 2005

Advertising agency, Banerjee & Partners, LLC is now open for business. The agency offers a blended outsourcing model that combines onshore strategy and offshore creative execution and production.

U.S. headquarters in Madison Avenue, New York does strategic planning while Indian offices in Bangalore and Mumbai executes creative development and production services. This outsourcing model produces quality advertisements that are 40 to 60 percent cheaper.

Founder, Dave Banerjee believes that this blended outsourcing model will cause clients to question the value proposition of traditional agencies. He says, "Clients can now have the best advertising brains -- irrespective of geographical locations -- working on their brands, creating ground-breaking work at a value they could have never imagined."

Swiss watchmaker, Alfred Hammel, has already signed on as the agency's first client. Alfred Hammel president, G. Sethi, says Banerjee & Partners' strategic direction and creative quality made them their choice agency.