outsourcing
Now The Advertising Industry Looks at Outsourcing
Filed in archive Outsourcing News by Danny on January 23, 2005
Advertising agency, Banerjee & Partners, LLC is now open for business. The agency offers a blended outsourcing model that combines onshore strategy and offshore creative execution and production.

U.S. headquarters in Madison Avenue, New York does strategic planning while Indian offices in Bangalore and Mumbai executes creative development and production services. This outsourcing model produces quality advertisements that are 40 to 60 percent cheaper.

Founder, Dave Banerjee believes that this blended outsourcing model will cause clients to question the value proposition of traditional agencies. He says, "Clients can now have the best advertising brains -- irrespective of geographical locations -- working on their brands, creating ground-breaking work at a value they could have never imagined."

Swiss watchmaker, Alfred Hammel, has already signed on as the agency's first client. Alfred Hammel president, G. Sethi, says Banerjee & Partners' strategic direction and creative quality made them their choice agency.

Permalink: Now The Advertising Industry Looks at Outsourcing
Tags: outsourcing  advertising  industry  looks  creative  advertising+industry  looks+outsourcing  industry+look 
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/4685
img Addthis img Ask img Blinklist img del.icio.us img Digg img Fark img Facebook img Google img Lycos img Ma.gnolia Add this page to Mister Wong Mr Wong img Netscape img Netvousz img Newsvine img Reddit img StumbleUpon img Slashdot img Tailrank img Technorati img Wink img Yahoo

Vote for Now The Advertising Industry Looks at Outsourcing:

  • Currently 9.00/10
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
Rating: 9.00 out of 2 vote(s) cast.
 
Subscribe
Share It
RSSrss
See all blog subscribe options
Google google
What is RSS?
Yahoo! yahoo
Addthis Subscribe using any feed reader!
Bloglines Bloglines
Newsletter

TwitterFollow us on Twitter!