The emergence as well as the growth of the Internet was able to inspire different styles of marketing and one of which is e-marketing.

Outsourcing is slowly entering this field as well and the SMEs experts are agreeing that outsourcing e-marketing would be beneficial for companies. In fact, this would also be "cheap and beneficial" for companies. The DMA (Direct Marketing Association) remarked on the growing e-marketing industry and described it as having an "enormous" potential. Despite that, if this is done wrong, it could lead to breaking privacy laws.

If you are thinking of outsourcing e-marketing, it would be better if you would be having a set of rules which the vendors would follow thus eliminating unwanted results.