Business 2.0 goes outsourcing

Reader Laura sends in this interesting article about Business 2.0 experiences with outsourcing:

""We could have found people who were willing to do it for substantially less" than the $2 a word 2.0 normally pays, "on the order of 25 cents a word," Quittner says.

But because Editors thought of the idea a bit late and deadlines loomed, they decided to go with a proven editor in India who put together a freelance staff. Result: The section came out just fine and ended up costing about half as much as it normally would.

So is outsourcing the wave of the future in magazines? No, says Quittner, 47. "I kind of feel about this the way I feel about the Web in journalism: In my lifetime, outsourcing is not going to threaten my profession. But someday, technology will be sufficiently advanced so that it might."

Thanks Laura!


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