Blog Outsourcing: The Next Best Thing?
Filed in archive Opinions & Insights by Carol Kendrick on August 07, 2007

Some companies are wary to outsource blogging because of the information they are providing these outsourcing employees. On the other hand, there is also the effectiveness of this method as it blogging becomes more personal which is really the truth thus enticing more and more people to read it.
I have managed to stumble upon this article written by D. Murali & C. Ramesh which focuses on the importance of blogging outsourcing. This is an interview report which featured on Jeremy Wright, an author for the book Blog marketing. Here is one interesting question in this interview:
Will blogging responsibilities be outsourced by corporates, the way PR and advertising are?
Definitely. While there's nothing "wrong" with outsourcing blogging, much like PR, it tends to lose some of its "magic." When you outsource blogging it ends up sounding intensely impersonal (because it is!). Still, this will become fairly standard practice because blogging internally would cause a slight shift in corporate culture and perspective - a shift many companies will try to avoid.
Permalink: Blog Outsourcing: The Next Best Thing?
Tags:
outsourcing 2007 best august blogging outsourcing+next best+thing next+best
Trackback: http://www.creative-weblogging.com/cgi-bin/mt-tb.pl/85093



























